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Digital advertisers in Canada less willing to experiment with new format

There has been a slew of activity in the last few months, wherein all the big operators have launched application stores in India. Airtel launched Appcentral in partnership with CellMania, Aircel launched PocketApps based on Infosys Flypp platform, BSNL has partnered with CellMania, Vodafone with Arvato and Idea and Reliance have launched IdeaMall and RApps respectively on Ericsson.

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Here are a few of the top stories in which eMarketer data and analysis were featured this week: 9/1: WSJ.com – What Bubble? Google’s Ex-China Chief Raises $180 Million for [...]

Most users are on Twitter to communicate with friends, get news or be entertained. But brands are making an impact.

Paul Stanley Vice President of Marketing and Product Management Cellfire

View the PowerPoint deck from last week’s webinar, Buying Display Ad Inventory, below. View more presentations from eMarketer Thank you again to those of you who joined us for last [...]

Only half of customer experience professionals have a plan in place for measuring results

Facebook and smartphones are among top channels for reaching this demographic

In addition to the data and quantitative analysis in our reports, eMarketer writers and analysts speak to executives and experts at best-in-class brands and leading ad agencies to gather qualitative [...]

Different mobile activities lead to different behaviors and engagement levels

Marketers turn to social media to meet their needs

The US entertainment industry will spend $1.26 billion in online advertising this year, accounting for 4% of total online ad spending, according to eMarketer data published in July. Spending increased [...]

Dramatic growth ahead

Greater ability to demonstrate efforts vs. financial impact of marketing programs

Holiday season shoppers will rely heavily on the internet to help them find the best deals and procure popular items that run out of stock in stores. Please join us [...]

Here are a few of the top stories in which eMarketer data and analysis were featured this week: 8/25: Adweek.com – Will New Apple Chief Mean Shift for Publishers? Apple, [...]

eMarketer estimates that Apple will grab 30% share of the US smartphone market this year. Android will fall close behind with 28% share, after exploding from just 6% in 2009. [...]

To listen and watch playback of the webinar, Buying Display Ad Inventory, click here. You can view the PowerPoint deck below. View more presentations from eMarketer What you’ll learn: The [...]

Smartphone penetration will reach 38% of mobile users and 28.8% of the overall population by the end of this year, according to new eMarketer data. The number of smartphone users [...]